Topics

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

Here are some thoughts to consider when starting a video project from scratch.

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.