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Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.

Co-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued

Winner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S. before the first… Continued

Winner: Coburn Communication—AARP: Boomers@50+ Initiative  As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a strategic media relations and social campaign to publicize… Continued

Winner: Tanis Communications—Tiny Sensors Making a Huge Impact mCube is a maker of the world’s smallest MEMS (microelectromechanical systems) sensors that enable everyday objects and devices to measure, monitor and analyze motion and context in… Continued

Winner: APCO Worldwide—APCO's Studio Online Ikea turned to APCO Worldwide, its U.S. agency of record for corporate communications, to deepen understanding of IKEA as a good and responsible company, and to devise a strategy to… Continued

Winner: MWWPR—Making MWWPR Matter More MWW’s consumer practice enjoyed an exceptional year, punctuated by a series of high profile account wins. Combined with significant growth across the consumer division’s Western and Midwest operations and the… Continued