Everyone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.
This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.
Over the course of the UN General Assembly, the team never stopped producing real-time, high-quality content that always laddered back to UNICEF’s focus: children. With such powerful and timely content, UNICEF dominated the conversation with a 46% share of voice compared to other UN agencies.
If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.
PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan… Continued
When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.
For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.
As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on… Continued
Winner: Duke Energy – Water Resources Fund The Water Resources Fund is an ongoing, sustainable effort that continues to impact communities. With this initiative, Duke Energy plans to fund approximately 150 community projects from 2015-2020… Continued
Winners: Bacardi Limited – Good Spirited: Building a Sustainable Future and Oracle Bacardi Limited – Good Spirited: Building a Sustainable Future Bacardi understands its responsibility to minimize environmental impacts across the value chain. Global climate… Continued
Winners: Aspen Dental Management Inc. – The Healthy Mouth Movement and JetBlue Airways – 2015 Soar with Reading: Solving for Book Deserts Aspen Dental Management Inc. – The Healthy Mouth Movement The dentists and teams… Continued