One Expert’s Take on Why Instagram Hasn’t Killed Vine

September 27th, 2013 by

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.

Need More Impressions on Facebook? Here Are 3 Ways to Do it.

September 26th, 2013 by

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.

PR Insider: Bridging the Gap Between Teachers and the Media

September 26th, 2013 by

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

Helping CEOs to Help Themselves By Having A Social Media Presence

September 25th, 2013 by

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

September 24th, 2013 by

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.

PR Insider: Comparing Skype Versus Google+ Hangout for Web Client Meetings

September 24th, 2013 by

Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.

Your Brand’s Identity and Mission Determines Your Social Media Strategy

September 23rd, 2013 by

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.

3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

September 23rd, 2013 by

An award-winning media relations expert gives three tips for getting journalists attention.

How To Brace for Social Media Attacks

September 23rd, 2013 by

From Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.

Fresh Approaches to Media Training Offer C-Level Execs Better Results

September 23rd, 2013 by

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at, for example, called it “insensitive crack-pottery.”