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Admit it, PR measurement has a PR problem. It’s particularly bad because some communicators resist working with data. Yet communications’ reliance on data is growing. The good news is data expert John Glinski says communicators need not be data experts to garner answers with data to important questions.

Everyone’s talking about influencer marketing, but what’s the best way to use it? What should you avoid? Is it right for your brand? PR News and Meltwater conducted a survey to gauge the importance of… Continued

Social media can be a brand’s greatest friend or greatest foe in a crisis. Being honest, saying you’re sorry and responding to complaints with an authentic voice are keys to success, a panel of communications experts told the PR News Crisis Management Summit this week. Here are a few more things you should consider.

A brand’s culture and values are crucial components of its identity—a reminder to your customers that you’re in business for the right reasons. As Simon Sinek famously said, “people don’t buy what you do, they buy why you do it.” But sharing the why around your culture and values can sometimes be difficult. Communicators face the challenge of doing so in an authentic way. That’s where video is an often-underutilized tool for sharing the intangibles that make up the very core of your brand’s DNA.

With PR News’ CSR and Nonprofit Awards luncheon coming March 15, we look at two brands taking stands, though they do so with different philosophies and strategies.

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

A roundup of takeaways from select articles in the current edition of PR News.

Veteran PR guru Katie Paine looks at the crisis responses of the New England Patriots and the Chinese company Huawei. She gives neither one of them a passing grade.

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.