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Communicators and marketers often devote a lot of effort to choosing the right words to use in their messages. While words matter, there is an argument or two to be made for also considering the heart when creating a message. And believe it or not, emotion counts when creating messages for both B2C and B2B audiences.

Vaporizer manufacturer JUUL Labs has gotten out in front of looming regulations on the e-cigarette industry by transforming its brand into stewards of legitimate and responsible vape use. Yesterday, the brand announced it would cease sales of its four flavored vape pods in all of the 90,000+ retail stores that currently carry its products, and delete all social media accounts but Twitter.

Transparency is important in all areas of communication, but particularly in health care. The need for transparency has focused on consumer communications, yet a transparent internal culture is necessary to provide safe, effective care. Google’s decision to hire Dr. David Feinberg to lead its health care effort is a vote in favor of transparency.

Imagine a world where your pre-coffee company tweet, sent with an accidental typo, could be edited before the world sees it. That world could be coming sooner than you think, after Twitter CEO Jack Dorsey hinted at a soon-to-come feature. Here are four elements of the change for communicators to be aware of.

AI will greatly affect the communications business, whether we understand it or not. Just last week, the Chinese Xinhua News Agency debuted the world’s first AI news anchor. AI clearly has big plans for communicators, but how do communicators plan to use AI?

PR professionals are in the business of influencing public opinion. But the methods around that influence have changed with the times, says Andy Cunningham, PR entrepreneur, author of “Get to Aha!” Discover Your Positioning DNA and Dominate Your Competition” and PR News’ 2018 Digital Awards Luncheon keynoter. Cunningham, who helped Steve Jobs launch the original Macintosh, shared best practices for establishing a digital footprint using memes and a special kind of content marketing in an exclusive Q&A with PR News.

Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued

In our continuing series for Measurement Month, professor Ana Adi offers tips on measuring the use of AR and VR in communications efforts. The key, she writes, is to avoid obsession with collecting and measuring data that means little to your business. Instead focus on what success looks like and the behaviors and attitudes you are trying to influence.

Confidence is critical to good writing, writing guru Jonathan Rick told attendees during today’s the PR News Writing Boot Camp in NY City. “You have to believe you’re an intelligent person. If you’re having trouble understanding something, it’s not you, it’s bad writing,” he says.

Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.”  This article is not about the idea or a theoretical… Continued