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They’re the ones accustomed to calling all the shots, but your C-suite is often less than ideally prepared for media opportunities, some of which can arise suddenly and unexpectedly. We’ve all seen, heard and cringed at executive missteps that have sent valuable stock plummeting and created a firestorm of outraged tweets. Getting your senior executives ready for press interviews takes time and careful planning, no matter how reluctant some may be.

A social media budget should focus on so much more than just dollar signs. A good budget requires a recipe of research and development, as well as resources. Every organization, from billion dollar companies with multiple marketing departments across the globe, to smaller nonprofits with social media armies of one, should take a look at social media usage and where it fits into their overall strategy.

When it comes to making sense of the beast that is Google Analytics, we’ve got you covered at our Google Boot Camp for Communicators, going down July 17 at The Yale Club in NYC. And for those wishing to get their feet wet earlier, looking at the analytics native to big social platforms is a fantastic place to start. Native metrics offered by each social platform can give you a better idea of how well each piece of content you put out into the world is performing. And it’s all free. Here’s how to make the most of those native analytics offerings.

Nur Ashour, founder of cooking blog Catastrophic Cook, took to Twitter over the weekend to report that she was harassed “for wearing a hijab.” The incident occurred at a Dallas Starbucks. At first glance, it might seem to be a case of a brand being dragged into a potential crisis. Going deeper, that’s not quite it. Ashour’s complaint is against the woman who harassed her, but also includes Starbucks employees who, she alleges, did not come to her aid.

Sending out a press release or blind-calling reporters isn’t the best way to get your stories told or your message out. With six PR pros to one journalist these days, getting through is a big part of the battle. The best thing you can do is get to know the reporters who write on your relevant beats and build a relationship with them based on trust. Can you use social media too? Here are 9 things you need to consider first.

To celebrate Father’s Day it seemed fitting to revisit the history of the man dubbed the “Father of PR,” Edward Louis Bernays. Like any father, Bernays was not without his successes and failures, and controversial debates. For 103 years, this master of public opinion helped shape some of the cornerstones of PR.

We’ve all been there: You need to achieve terrific results but your client just doesn’t have a big budget. Can you reap a six-figure return on a four-figure investment, or less? If this is what you’re aiming for, here are five things you need to keep in mind.

There are few fields more compelling than healthcare. And with the stress and regulation involved in healthcare, communicators in this field are some of the most creative, strategic and versatile in the business. It is fitting that PRNEWS is presenting the Top Women in Healthcare Communication Awards in NY during a gala luncheon July 16th at The Yale Club. Communicators from key healthcare practice areas will gather to celebrate, learn and network.

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles.

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business… Continued