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One professional well versed on the topic is Andrew Sherry, vice president of communications for the Miami-based Knight Foundation, a nonprofit that funds journalism, community engagement and the arts, with a special focus on 26 cities where John S. and James L. Knight once published newspapers. Sherry will share his insights on a panel at the upcoming Crisis Management Summit on Feb. 27-28 in Miami Beach, hosted by PR News. In a recent Q&A, Sherry gave a preview of his session, “How to Respond to Attacks to Your Brand on Social Media…..And How To Measure Outcomes.”

Since it’s Valentine’s Day, our blogger looks for things to love about PR and marketing. Certainly PR pros like their jobs (we’re unsure if they love them). And the profession can do more better and quicker than ever. Unfortunately, the public sometimes has a tarnished view of PR. It’s time for this to change.

Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say. We’re unsure if PR pros love their jobs, but we know they like them.… Continued

On the evening of Tuesday, Feb. 12, Recode editor-at-large Kara Swisher began a long conversation with Twitter co-founder and CEO Jack Dorsey on his own platform. Swisher, the self-described “grumpy lady of tech,” set a precedent early on that she wouldn’t go easy on Dorsey, and she stayed true to her word.

The conversation that followed was not just full of news around where Twitter sees its priorities in 2019, but included several best practices for communicators about everything from automation to media relations and beyond. Here are some of our key learnings.

While technology and tactics have driven the evolution of the press release, perhaps the practice has been affected most by the way news is gathered and the way journalists and consumers process information: quickly and constantly. Here are some of the biggest changes and new considerations when engaging in the craft of press release writing.

Podcasts have been a runaway success for businesses looking to further engage their audience. From their mobility to their relative brevity to their status as (mostly) free to users, podcasts are pulling in new listeners on a daily basis. Here are four key considerations when getting yours started.

We know newsrooms are shrinking, but what about the media ecosystem? A study from AirPR shows it’s growing. There were more publications in 2018 than in 2017. And the number of articles published also grew last year vs 2017. Journalists on average published 78 percent more articles in 2018, though word counts declined. Most of the growth in publications and articles came from so-called tier 3 publications. These publications might work well for brands.

What a difference a year makes. After a 2018 Grammys ceremony that gave only one major award to a woman and prompted The Recording Academy president Neil Portnow to say that women should “step up” to advance their careers, the 2019 show was made deliberate moves to promote diversity. The 61st Annual Grammy Awards offered lessons on what diversity and inclusion currently mean to The Recording Academy, most for better and some for worse. Here’s what we learned.

Kristin Thomas is the program manager for investment management company Vanguard’s employee advocacy efforts on social media, which, within a regulated industry, isn’t always the easiest task. Thomas, who is speaking at The Social Shake-Up May 6-8 in Atlanta, shares lessons learned from launching employee advocacy at Vanguard.

Facebook feeds already feature a “Why am I seeing this?” button that reveals which brand paid for the ad, the parameters being used to target and if a user’s contact information has been uploaded to the platform. Come Feb. 28, however, users will also be able to see when their contact info was uploaded, who uploaded it and how the information was shared between all marketing parties involved.