In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.
Topics
How Managing PR Is Like Managing Your Finances
July 5th, 2023 by Jacob StreiterOur contributor outlines some ways in which managing PR and managing finances are similar. These include setting goals, budgeting appropriately, taking risks and understanding compound interest.
Three Lessons for Agency Leaders
July 4th, 2023 by Catherine SeedsNew Ketner Group CEO Catherine Seeds highlights three lessons she learned from agency founder Jeff Ketner.
Lessons for PR Pros from the Trump Criminal Indictment
July 3rd, 2023 by Arthur SolomonAs the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.
PR Roundup: Shein Influencer Folly, Edelman Layoffs, Mets’ Owner Does PR
June 29th, 2023 by Nicole SchumanShein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs.
Embracing the Class of 2023 in the PR Industry
June 29th, 2023 by Tai NicholsAs new graduates enter the realm of public relations, both they and their new organizations face unique challenges and opportunities. We reached out to two communications professionals for their valuable insights and tips for this transition. Here’s what they had to say.
Learning About LinkedIn: Thought Leadership Posts
June 28th, 2023 by Nicole SchumanToday’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.
Pros and Cons of Using ChatGPT for B2B Comms
June 28th, 2023 by Judith Ingleton-BeerIBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.
What Communicators Need to Know for the Google Analytics 4 Conversion
June 27th, 2023 by Nicole SchumanWe asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.
Making Your Professional Events More Inclusive and Accessible
June 27th, 2023 by Jennifer RinglerOur contributor offers tips for providing accessible experiences for professional settings.