Topics

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news? 

NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

PRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.

Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.