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Companies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.

As a reporter in Washington, you learn that when the president speaks, it’s news. It doesn’t necessarily matter what the president says, it’s still news, according to this rule. A rule all PR pros know is that words have consequences, especially when you’re in a crisis.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

In a world without professional sports, the National Football League will provide a reprieve to fans looking for live action with this week’s NFL draft. In what may be the most highly-anticipated COVID event to… Continued

In late February, coronavirus was starting to pierce the US zeitgeist. Garland Stansell, the PRSA chair and a veteran health care communicator, told us then that producing a consistent message is critical to communications during… Continued

Many digital pros recommend making sure your content is not tone-deaf in this moment. That’s always good advice, of course. What’s critical, though, is understanding strategies behind when and how to engage appropriately and effectively. While planning digital efforts for tomorrow or even this week is not the way to go, you should be looking at longer range tactics and strategies.

Want more evidence that the actions of one person can change the world? We offer the story of the late Marilyn Laurie, a stay-at-home mom who later became a titan of the PR world as a top communicator at AT&T. Not coincidentally, she also played a major role in organizing the first Earth Day celebrations in NYC, in 1970. Her former colleague at AT&T, Dick Martin, tells us how Laurie helped communicate about the initial Earth Day.

For high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.

Two days after announcing it would be furloughing 100,000 theme park and hotel workers as a result of coronavirus closures, Disney is facing fire from within (the family, at least). Company heiress and proverbial black sheep Abigail Disney, who in 2019 brought her criticism of management to Capitol Hill,  took to Twitter to call out the conglomerate’s bonus structure.

Influencers want to influence, but the pandemic might not be the best moment, unless you are a health care influencer, says restaurant and food influencer Jonathan Cheban, aka Foodgod. Instead, post judiciously, he says. In addition, he recommends influencers remain authentic and true to their brand, which always is good advice.