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Even as organizations strengthen ties with their audiences during the pandemic, they will need a long-term engagement strategy that builds on that trust.

Amazon is not doing itself any favors with its recent handling of employee relations. For a company that reported $75.5 billion in first quarter earnings, up 26 percent from Q1 2019, Amazon is failing to… Continued

Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.

A PR and marketing maxim holds that you can never know too much about members of your audience. With so much possibly changing during the pandemic, what PR pros and marketers know about their audiences… Continued

When PR pros use the words internal communications, usually they’re talking about messaging from corporate leaders to staff. Traditionally, internal communications is considered an afterthought, a low priority. At this uncertain moment, though, it’s taken… Continued

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

Organizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.

Despite how the world’s changed in recent months, the fundamental axiom of media relations remains unchallenged.

The federal government that created the flawed small-business loan program and large brands that received the money will suffer reputation damage equally, senior PR executives said in a PRNEWS survey. Essentially split down the middle,… Continued

For homebound PR pros who find they have time on their hands, finishing a writing project or beginning one are tantalizing thoughts. Without a twice-daily commute and nowhere to go on weekends, you’d think there should be a lot of time for writing. It’s not quite that easy. Fret not. Writing coach Ann Wylie offers a 3-step plan to help organize your writing time.