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As quarantine stretched on, virtual happy hours and video-call dinners with family and friends tended to become less exciting. Similarly, as work-from-home continues, the push is on for internal communicators to keep things fresh at the virtual office. Here are tips for a fresh approach to internal communication months into the pandemic.

With the mainstream media laser-focused on election coverage, how should communicators be spending their time? We asked PR professionals how they’re managing the lack of status quo externally and internally. Here’s what they told us.

Society’s reliance on digital technology during the pandemic is prompting the transition of PR into Intelligent Relations, a research associate from Cyprus argues. As a result, PR will invest more in social-listening techniques and other digital tools. In addition, PR will expand the limits of behavioral analysis and employ the advantages of automated production and personalized content.

The news media and social media platforms know it is of the utmost responsibility to get this right. With Twitter and Facebook battling swarms of disinformation posts daily, the companies prepared strategies to combat this ahead of Election Day. The media also seeks to instill and keep the trust of the American people, with most outlets announcing reporting processes. Both industries worked extra hard to focus on protecting the integrity of election results to earn trust. 

Fighting against disinformation is an emerging discipline for communicators.  If you think of it as the next generation of issues management, it becomes a skill communicators need to learn and study to avoid getting caught up in the quagmire of misleading information. Here are ways communicators can help.

Each year, the public relations profession celebrates the role of communications research during Measurement Month, an international collective of free educational content organized by AMEC. To recognize the importance of measurement and evaluation in public relations, we assembled a virtual roundtable to explore the latest developments and best practices of the PR Measurati in the US.

October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

For PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

Millions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates