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When cybercrime hits, you realize quickly it’s very different from almost any other crisis. It requires a tailored and measured approach to communicating with stakeholders. In the event of a cyberattack: Are you ready to comply with regulatory requirements? Do you have back-up channels so you can communicate with stakeholders? Do you have a back-up list of employee and stakeholder contacts? Are you ready to respond publicly without inciting threat actors to wreak more havoc on the brand?

While companies may feel enormous pressure to issue a major diversity announcement, tectonic shifts rarely work, according to the NAACP’s Aba Blankson. Instead, she says, acknowledge what the company has, or, more importantly, has not done on racial justice previously.

Kathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.

One organization remains top of mind when it comes to disaster response—the Red Cross. If anything, these disasters showcase how essential communications are to a crisis.

Ken Fields, SVP and senior partner, Americas crisis lead, at FleishmanHillard, and Ben LaBolt, partner, Bully Pulpit Interactive, often ‘parachute’ into a crisis. We asked them what they like to see when they get there. In short, the answer was preparation. Companies with a crisis infrastructure, a set of plans and procedures and a well-practiced team will be several steps ahead when outside crisis pros arrive.

PRNEWS Live welcomed Diane Anderson-Minshall, the CEO and Editorial Director of Pride Media. We spoke on authenticity, pitching and how to keep Pride conversations going throughout the entire year.

With the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.

After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know.

Disney attacked popular actress Scarlett Johansson as money-hungry during a pandemic. Instead, Disney ended up hurting its reputation.