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BASF is the world’s first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire… Continued

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued

When walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as… Continued

A McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the… Continued

The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of… Continued

It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference.… Continued

There is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings… Continued

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s… Continued

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

Think you’ve wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of… Continued