Topics

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global… Continued

Acccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most… Continued

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued

For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the… Continued

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued