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For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the… Continued

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued

During the last 25 years, traditional cause marketing and cause branding have evolved.  Americans’ expectations for companies when it comes to supporting social issues remain at an all-time high (83 percent in 2007, according to… Continued

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when called upon to… Continued

As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job.… Continued

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued

The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture’s 2008 Global Media Content Survey. The poll revealed that such revenue has grown… Continued