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While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand… Continued

The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued

*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

It’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…