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Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies… Continued

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis… Continued

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications… Continued

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued

Brown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility.  From 1870 when Brown-Forman’s… Continued

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued