Topics

Hoax-Busting: Managing Gossip and Rumors Online

September 22nd, 2008 by

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

Hoax-Busting Web sites

September 22nd, 2008 by

These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an… Continued

Starting Your E-Mail Newsletter Campaign

September 16th, 2008 by

Before you start any type of marketing or advertising campaign, you need a plan. You don’t have to put together a 200-plus-page document outlining all your goals and objectives, but you do need to define… Continued

Three Ways to Grow Your Green Business

September 15th, 2008 by

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the… Continued

Exploring CSR in China: Its History and Current Trends

September 15th, 2008 by

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to… Continued

Get Going: Early Lessons for Going Green Before Internal & External Audiences

September 15th, 2008 by

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

Case Study: Half Cheese, Half Pepperoni, Will Travel: Media Relations Tells Consumers How They Can Text for Pizza

September 15th, 2008 by

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard.

Quick Study: Podcasting’s Popularity Grows; Work-Life Balance Not Just HR Issue; Screening Candidates on Social Networks

September 15th, 2008 by

*Podcasting Still Waiting in the Wings: As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported… Continued

Screening Job Candidates on Social Networks

September 15th, 2008 by

According to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006.  Additional findings include: •    9% of hiring managers… Continued

 Podcasting Still Waiting in the Wings

September 15th, 2008 by

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley… Continued