Topics

They Don’t Call It A “Crackberry” For Nothin’

March 24th, 2008 by

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during… Continued

Top Tech Trends

March 24th, 2008 by

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped… Continued

BASF Presents Its First Carbon Balance

March 24th, 2008 by

BASF is the world’s first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire… Continued

What Does the C-Suite Think of Corporate Blogging?

March 24th, 2008 by

A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to… Continued

Gen Y Says, ‘Talk To Us;’

March 24th, 2008 by

"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds,… Continued

Reputation Building Blocks

March 24th, 2008 by

The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor… Continued

Employee Engagement VS. Customer  Loyalty

March 24th, 2008 by

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued

PR News/Medialink Media Relations Planning Survey

March 24th, 2008 by

1. Please select the description that most closely matches your primary responsibilities:     Public relations 42.7%     Marketing 18.9%     Media relations 17.4%     Corporate communications 16.0%     Public affairs 4.7%     No Response 0.3%… Continued

Tech Investments

March 24th, 2008 by

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued

YouTube Creates Good PR By Allowing Developers To Create Their Own YouTubes

March 21st, 2008 by

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued