We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued
Topics
Hoax-Busting Web sites
September 22nd, 2008 by Iris DorbianThese five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an… Continued
Starting Your E-Mail Newsletter Campaign
September 16th, 2008 by Iris DorbianBefore you start any type of marketing or advertising campaign, you need a plan. You don’t have to put together a 200-plus-page document outlining all your goals and objectives, but you do need to define… Continued
Three Ways to Grow Your Green Business
September 15th, 2008 by Iris DorbianThe past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the… Continued
Exploring CSR in China: Its History and Current Trends
September 15th, 2008 by Iris DorbianCSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to… Continued
Get Going: Early Lessons for Going Green Before Internal & External Audiences
September 15th, 2008 by Iris Dorbian“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued
Case Study: Half Cheese, Half Pepperoni, Will Travel: Media Relations Tells Consumers How They Can Text for Pizza
September 15th, 2008 by PRNEWSOrdering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard.
Quick Study: Podcasting’s Popularity Grows; Work-Life Balance Not Just HR Issue; Screening Candidates on Social Networks
September 15th, 2008 by PRNEWS*Podcasting Still Waiting in the Wings: As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported… Continued
Screening Job Candidates on Social Networks
September 15th, 2008 by Iris DorbianAccording to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006. Additional findings include: • 9% of hiring managers… Continued
Podcasting Still Waiting in the Wings
September 15th, 2008 by Iris DorbianAs gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley… Continued