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A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw… Continued

The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time… Continued

A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer… Continued

Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? Do you wish to hide or be excused whenever the… Continued

The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned… Continued

We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global… Continued

New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is… Continued

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful… Continued