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    Corporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news… Continued

Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies:… Continued

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to… Continued

According to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up… Continued

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued

Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business,… Continued

Almost everyone understands the basic concept of a widget – what it is and what it does –  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives… Continued