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Almost everyone understands the basic concept of a widget – what it is and what it does –  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives… Continued

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are… Continued

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked.… Continued

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued

In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more… Continued

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global… Continued

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued