Topics

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as… Continued

According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s… Continued

Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales… Continued

A successful speaking program consists of identifying and generating a full calendar of potential speaking opportunities in a specific business arena, and then creating a targeted speaking submission or pitch to be considered as an… Continued

Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about… Continued

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued

Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and… Continued

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific… Continued

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that… Continued