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By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key… Continued

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations… Continued

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the… Continued

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to… Continued

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its… Continued

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of… Continued

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

Aligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and… Continued