Topics

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play.… Continued

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

For the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with… Continued

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background,… Continued

Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly… Continued

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes.… Continued

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued