*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued
Topics
WWF and Fairmont Unite to Address Climate Change
January 10th, 2008 by Iris DorbianWWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next… Continued
Pitching Bloggers
January 8th, 2008 by Iris DorbianBefore the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued
Climate Change and What PR and Marketing Can Do
December 28th, 2007 by Iris DorbianAs a public relations and marketing communications career professional, your company may place the climate change issue as one of noise, an interrogative risk, a green deed, or as an exchange of information. It’s none… Continued
All Is Not So Green
December 12th, 2007 by Iris DorbianDespite public protestations, there are some "green" companies that are anything but that.
How to Pitch Like A Pro
December 11th, 2007 by Jaime SarachitAs PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want… Continued
Media Messaging Out of Touch with Consumers, According to New Survey
December 10th, 2007 by Iris DorbianThe way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued
Luxury Brands Seek to Build CSR Awareness, According to New Study
December 7th, 2007 by Iris DorbianLast week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world’s largest holding companies of luxury brands. For the first time… Continued
Globalizing Your Message
December 5th, 2007 by Iris DorbianIf you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes,… Continued
How To Measure Strategic Relationships
December 3rd, 2007 by Iris DorbianWhat gets measured gets managed is an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage? James E. Grunig, professor emeritus at the… Continued