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When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued

Good news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: •    42%… Continued

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The… Continued

Widely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global… Continued

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those… Continued

Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued