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If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes… Continued

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture… Continued

An expert offers 10 ways to make your next cause related marketing program a great success.

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued

New study reveals that blogging is becoming more mainstream and more influential for PR pros.

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the