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Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture… Continued

An expert offers 10 ways to make your next cause related marketing program a great success.

New study reveals that blogging is becoming more mainstream and more influential for PR pros.

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.