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How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story… Continued

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

The explosion of social media can be a boon to sports public relations.  After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools… Continued

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.