Topics

What do the Media Want From a Business Interview?

February 24th, 2009 by

One of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience.  In reality, even when you get booked on CNBC, or interviewed for… Continued

It is Easy Being Green

February 24th, 2009 by

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually,… Continued

How to Separate Your Business and Personal Life on Facebook

February 23rd, 2009 by

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

The Art of Preparation

February 23rd, 2009 by

You’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued

How to Sell Green and Increase Sales

February 23rd, 2009 by

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued

Legal PR Blog

February 23rd, 2009 by

Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of… Continued

Interview Training for CEOs: How to Make it Worth Their Time

February 19th, 2009 by

How a CEO handles media attention is becoming key to the success of an organization.

Environmental Messaging Largely Immune to Consumer Distrust

February 18th, 2009 by

Consumers are still interested in buying green despite the bad economy, says new study.

Selling Idea of Digital Integration to Risk-Averse Senior Execs

February 17th, 2009 by

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued

Media Cents:  Using the Media to Attract Customers

February 17th, 2009 by

What you’re doing is as important as what you’re saying to the media.