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Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top… Continued

Conventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who… Continued

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

All nonprofits are feeling a pinch these days, but it is the small, local or regional charities dependent on large annual gifts that are really experiencing the pain. Before reaching for the Advil, consider the… Continued

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it.

Following are seven ways you can use cause related marketing to benefit your company:  Pick an appropriate cause. Consider not only a cause’s appeal, but is capacity to support your effort. It may be that… Continued

Perhaps one of the key lessons learned on the Inspired by Diabetes campaign was the importance of matching the cause with a celebrity spokesperson personally affected by it. The pairing needs to be a good… Continued