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If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.

Inaugurating green efforts won’t work unless you have stakeholder buy-in.

An excellent way of generating media attention for your CSR activities is through a speakers program.

Why measuring your company’s ROI should go beyond sales and profits.

How to tell an authentic environmental story without resorting to greenwashing

Generate media attention for your CSR initiatives.

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.