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The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

Four rules for a successful media relations strategy

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story… Continued

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued