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When a pharmacy chain with more than 100 retail locations across the Carolinas, teamed up with a PR firm to launch an in-store program that offered flu vaccination clinics, more than 2 million customers and potential customers heard the message loud and clear.

In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media… Continued

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America.

Media measurement and analysis may have been borne out of the concept of counting clips but, especially in this increasingly fragmented media landscape, painting a complete picture of your organization’s reputation among each stakeholder group… Continued

When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two… Continued

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best… Continued

Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009… Continued

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving… Continued

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued