Topics

Moving Sustainability Forward

September 21st, 2009 by

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

Traditional News Outlets Not Dead Yet

September 21st, 2009 by

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

Measuring Up: The PR Measurement Survey

September 15th, 2009 by

Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.

PR’s Role in Organizational Management

September 15th, 2009 by

Take PR News and BurrellesLuce’s organizational management survey.

Green Building Employees More Productive Than Non-Green Counterparts

September 15th, 2009 by

An provocative new study buttresses claims that green is better.

Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

September 14th, 2009 by

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.

Moving From Reputation Manager to Trust Builder

September 14th, 2009 by

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued

EXAMPLES OF CRISIS-CENTRIC SOCIAL MEDIA TOOLS IN ACTION

September 14th, 2009 by

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued

Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

September 14th, 2009 by

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

How to Launch and Execute Green Marketing

September 8th, 2009 by

Following are basic guidelines to help you implement a green marketing campaign.