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How two different brands are using Twitter for their media relations efforts.

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns.

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite… Continued

Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.