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The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.