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According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements.

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.

The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.

Last week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?

How American Water implemented a unique measurement program to overhaul its brand.

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook.