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If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.

Few would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.

An excellent way of generating media attention for your CSR activities is through a speakers program.

Why measuring your company’s ROI should go beyond sales and profits.