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While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?