Topics

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.

â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it… Continued

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years.

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap.

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.

According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.