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Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.

Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

In times of crisis, PR always seems to be at the heart of the story. But should it be?

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?