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While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

In times of crisis, PR always seems to be at the heart of the story. But should it be?

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?

To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.