Indeed, media’s fragmentation and the growth of digital platforms is redefining television, with industry executives looking for ways to override the powers that DVR technologies and downloaded Web videos grant viewers to digest content (and bypass advertisements) at their leisure. The results of a joint survey conducted by PR News and DS Simon Productions reflect this reality in the context of business communications, revealing an ever-interesting use among public relations executives of channels like online video, social media and blogs to reach and influence target audiences.
Topics
Maximizing Digital Influence
February 11th, 2009 by PRNEWSA research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense… Continued
Key Performance Indicators
February 11th, 2009 by PRNEWSKnowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that… Continued
Online Video Consumption Rises at Work
February 11th, 2009 by PRNEWSNew Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued
Social Media ROI
February 11th, 2009 by PRNEWSNot a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued
In Media Training, a Little Realism Goes a Long Way
February 10th, 2009 by PRNEWSMedia training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle… Continued
Executive Coaching & Media Training: Same Difference?
February 9th, 2009 by PRNEWSTo many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is… Continued
Dare to be Different: Attracting Media Attention
February 9th, 2009 by PRNEWSSometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued
Recession Communications: Managing Employee Relations While Downsizing
February 9th, 2009 by PRNEWSOften when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued
Global Participation in World Monitoring Day Increased 60% in 2008
February 9th, 2009 by PRNEWSMore than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008.