The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great… Continued
Topics
Best Practices for Publicizing an Anniversary on a Limited Budget
February 2nd, 2009 by PRNEWSWhen Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp.… Continued
New Study: Wealthy Americans Go Green
February 2nd, 2009 by PRNEWSThe majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth… Continued
Green Agenda: Convert Awareness to Action
February 2nd, 2009 by PRNEWSAs the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed… Continued
Six Tips To Engage Your Audience When Beginning a Speech
January 27th, 2009 by PRNEWSLest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.
Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy
January 27th, 2009 by PRNEWSWhat to tell your bosses when it comes to cause related efforts in a bad economy
It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises
January 26th, 2009 by PRNEWSLast month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued
13 Tips for Nailing Your Next Media Interview
January 26th, 2009 by PRNEWSGetting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once… Continued
Marketing Luxury to the Media in a Tough Economy
January 26th, 2009 by PRNEWSWithstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued
Nonprofit Aims to Achieve Green Building Status
January 26th, 2009 by PRNEWSSeveral years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued