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An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

Here’s tips for communicators preparing a client for congressional testimony that can be applied to any speaking situation.

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.