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Cassie Bryan Publicist, Turner Broadcasting System From event coverage to convention appearances to set visits to press junkets, Cassie Bryan handles all the demands that go along with being the face of Turner PR in… Continued

Amy Burke Friedman Vice President, Profiles Inc. Since joining Profiles in 2003 as a junior account executive, Amy Burke Friedman has risen to vice president of the company. In April 2009 she led the account… Continued

Winner: Mary O’Connell Global Director Digital and PR, The Clorox Company Mary O’Connell’s integrated communications strategy spans all Clorox products—from Clorox Liquid Bleach to Brita Water Filters to the Hidden Valley Ranch brand. Her tenure there… Continued

Lou Rena Hammond, Chairman/Founder, Lou Hammond & Associates Lou Rena Hammond has transformed a three-employee, three-client company into an award-winning, independent marketing communications agency with 40 employees and more than 40 prestigious travel, home decor,… Continued

Andrea Boyle National Media Relations Coordinator, University of Delaware Armed with a can-do attitude and constant professionalism, Andrea Boyle has expanded the scope of the University of Delaware’s media relations during her two years of… Continued

Co-Winner: Steve Soltis Director, Leadership Communications, The Coca-Cola Company A caffeinated Coke may be necessary to fuel Steve Soltis’ prolific speechwriting; he wrote more than 95 speeches in 2009 for Coca-Cola chairman Muhtar Kent, including key… Continued

Winner: Eliot Hoff Senior Vice President, APCO Worldwide Eliot Hoff has a talent for staying cool in crisis, and for transforming one-off projects into significant client relationships. When one of the world’s largest food manufacturers required… Continued

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials.