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Nothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content.

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.