Topics

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.

While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.