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Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.