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For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.