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Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.