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Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source… Continued

Winner: Conover Tuttle Pace – ‘Zenyatta’s Quest for Perfection’: Breeders’ Cup World Championships To create renewed interest in a major international horse-racing event, the Breeders’ Cup, Conover Tuttle Pace found the perfect narrative for the… Continued

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.