The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
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E-Mail Delivery Rates Up, Open Rates Are Down
July 17th, 2011 by PRNEWSMetrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.
IR and Corp Comms Practices Are About to Get a Lot More Visual
July 12th, 2011 by Dave HoganInvestors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.
Cyber-Criminals Hacking Away at Corporate Reputations
July 12th, 2011 by PRNEWSComputer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?
CSR Reporting: Data Is Only a Third of the Communications Equation
July 11th, 2011 by PRNEWSWhile it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
Agency Watch: Profitability Returns to ’08 Level
July 11th, 2011 by PRNEWSAgency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.
Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work
July 11th, 2011 by PRNEWSConventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
Tip Sheet: Five Steps to Aligning Strategy With Social Media
July 11th, 2011 by PRNEWSDespite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.
Execs Admit to Social Media’s Power, But Are Behind the Curve
July 11th, 2011 by PRNEWSThanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.
Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success
July 11th, 2011 by PRNEWSâ–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued