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Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees.

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.