The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.
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Social Media Report Card: NFL and NBA Players Unions Get Social
November 7th, 2011 by Marc Johnson and Katy PurvisTip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?
Tip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?
When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence
November 7th, 2011 by Dr. Gaby CoraWhat can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info
November 7th, 2011 by PRNEWSâ–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued
Not Always Room at the Table for PR Pros During Media Calls
November 7th, 2011 by Beth MonaghanInkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.
Not Always Room at the Table for PR Pros During Media Calls
November 7th, 2011 by Beth MonaghanInkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.
What Google’s Newest Search Algorithm Means for PR Pros
November 4th, 2011 by PRNEWSNow that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.
How to Choose an Athlete Spokesperson
November 3rd, 2011 by Arthur SolomonArthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.
How to Choose an Athlete Spokesperson
November 3rd, 2011 by Arthur SolomonArthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.