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2023 Xbox Pride flag

How to Avoid Charges of Rainbow Washing During Pride Month

June 18th, 2024 by

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

chipotle LOVE WHAT MAKES YOU REAL at Pride event

Pride 2024: Notable Campaigns Roundup

June 15th, 2024 by

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

Joey Chestnut & George Shea mark JULY 4 2016 Nathan's Famous Fourth of July Hot Dog Eating Contest centennial

PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR

June 13th, 2024 by

This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

A sample of Target's Pride collection 2024 including a rainbow colored purse and dress.

How Companies Can Engage Authentically with Pride Month

June 11th, 2024 by

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

Love, Your Mind Ad Council mental health campaign title slide

PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News

May 31st, 2024 by

This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news? 

LinkedIn Live with NAPAWF

[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF

May 30th, 2024 by

NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

Jennifer Lowney, Global Head of Comms at Citi accepts a NYWICI Matrix award from former boss, Steve Lipin

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney

May 24th, 2024 by

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

Musician Sean 'P.Diddy' Combs

Diddy’s Apology Disaster: 4 Lessons in What Not to Do

May 21st, 2024 by

The internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.

e.l.f. Beauty's Too Many Dicks campaign on display in New York City's financial district shows the lack of diversity on corporate boards.

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance

May 16th, 2024 by

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion. 

Cup of iced medium coffee or Frappuccino with cream and chocolate sauce on wooden counter at cafe or coffee shop.

Starbucks’s PR Blunder: Blaming Customers Equals Trouble

May 14th, 2024 by

What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.